Challenge today
Improve tomorrow!

Maastricht School of Management SDG-Challenge


MSM SDG-Challenge

The mission of the Maastricht School of Management (MSM) SDG-Challenge is to inspire and mobilize students and companies to work together on the Sustainable Development Goals (SDGs) of the United Nations (UN). These goals are set to combat climate change and to reduce the inequalities in the world.

Teams of the Maastricht School of Management team up with leading companies to work together on a SDG-Challenge of the company.

The organisation of the SDG-Challenge developed a special "pressure-cooker", so that the teams will come up with tangible and actionable ideas that will contribute to the SDGs

During the final at MSM, all teams present their solutions in front of a jury. The team with the biggest potential impact wins!

SDG Challenge

"SDG-Challenge" is a platform that activates students to critically think about present-day sustainability topics and take action together with leading companies.



Here they are: the business partners that aim at making impact with students during our MSM SDG-Challenge 2022!

Click on the partner logo to find out more about the company and their challenge.
Want to know which organisations participated during the last edition of the SDG-Challenge?
Curious about the challenge they worked on as well as the solution they came up with? Swipe right to find out!




Registration phase
Dates TBA

  • Get to know the details of the challenge of your business partner
  • Meet your team

Sprint day

SDG-Sprint Day
Dates TBA

  • Student consultant team works with business partner on the SDG-Challenge through “pressure-cooker”

SDG Finale

SDG Finale
Dates TBA

  • Presentations solutions of the SDG-Challenges
  • Award ceremony by jury
  • Networking drinks

2023 Jury & criteria

Students will be judged on a couple of criteria. These include the challenge, solution, and aspects of the grand finale such as the presentation.


Radhika Ralhan

Sustainability Manager at UPS SCS & National SDG-Challenge Winner 2022


Oliver Olson

Senior Lecturer in Strategy & Marketing at Maastricht School of Management


Etienne Hoekstra

Sustainability Researcher at BISCI and Advisor Emission Reduction